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January 21, 2021

News

Health Club Visits Increased 45 Percent from 2010 to 2019, IHRSA Report Finds

IHRSA’s latest report on health club consumers found that health club usage had been growing going into 2020, with more than 73.6 million Americans using health clubs in 2019, an increase of 27 percent from 2010.

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Fitness Is a Top Resolution for Americans in 2021, Survey Says

Eighty-four percent of Americans surveyed said that they were making a 2021 resolution. Of that group, 91 percent were making a resolution related to fitness.

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5 Tips for Optimizing the Marketing Efforts of Your Fitness Business

From creating an engaging website to implementing an effective SEO strategy, here are the best and most cost-effective tips for fitness marketing.

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From Club Industry

Club Industry's Coronavirus Resource Page for Fitness Industry Professionals

As the fitness industry navigates shutdowns due to COVID-19, Club Industry is here to help. We have developed a coronavirus resource page where you can find links to coronavirus news articles, information about COVID-19 legislation and loan options, town halls and outside resources for the fitness industry.

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Save the Date: Future of Fitness Virtual Event March 9-10, 2021

Save the date for the next Future of Fitness event, brought to you by Club Industry and Sibec, on March 9-10, 2021. More details coming soon!

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Club Industry's 2020 Report on Technology as an Agent of Change in the Fitness Industry

Club Industry’s latest report, “Technology: Agent of Growth for the Health and Wellness Industry,” is now available for free download, and stories from sponsors are now available online as well as in the report. Get insights from fitness experts into how technology is changing the fitness business during this time of industry reinvention.

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Diversity, Equity And Inclusion In The Fitness Industry

Club industry has committed to helping to move forward the discussion on diversity, equity and inclusion in the fitness industry. During the next several months, we will add stories on the topic, many of which will be written by people of color in the industry. Make sure to check back here on a regular basis as more stories are added. 

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In Brief

Sasquatch Strength Plans To Triple Its Presence In 2021 As Franchise Expands In North America

 

Mindbody Introduces First Virtual Consumer Membership Program

 

American Council On Exercise And Trainerize Announce New Partnership To Empower Exercise And Health Professionals Better Engage And Support Clients

 

Fitness Industry Veteran And Minority Franchise Owner, Micah Logan, Launches A First Of Its Kind Fitness Franchise

 

Max Fitness Equips PUSH Zone Workouts With Versatile FITBENCH STUDIO

 

OneFitStop Appoints Industry Veteran Phil Bonomo As Vice President, Sales

 

Bill Manor And Sarah Harris Join Sneeze It