Entrepreneur Noel Durity is a grinder on a mission — to get your hair in shape easily. The bad news arrived via Instagram: Pirated versions of Noel Durity’s innovative Twist it Up comb were popping up in convenience stores. Most entrepreneurs would quickly seek legal advice, maybe write a strongly worded letter. Durity instead channeled Liam Neeson. “I decided to confront them,” he says. A solo tour to 100 stores in 24 cities — from New York down through the East Coast and ending in Texas — netted him 500 knockoffs of his device resembling a tennis racket to tease out Afro-centric hair. He also collected more than 40 invoices, a paper trail to the source of the knockoffs. For a budding businessman who looks in the mirror and sees a superhero, it was just another day at the office. To figure out Durity, 31, you have to go all the way back to the start, when he was born two and a half months premature — his extended hospital stay nearly bankrupting his family, which had no insurance. “He is my million-dollar baby,” says Durity’s mom, Cheryl. |