Dear trade visitors,
What do you need to know today?
⢠Be well prepared with the interactive hall plan
⢠The ITB Mobile App is available for download
⢠The "My Schedule" function on ITBxplore
⢠3 exciting theme tracks from the ITB Berlin Convention
⢠Introducing the Home of Luxury by ITB
⢠2 new podcast episodes about "Smart Cities" for your ears
⢠News from Georgia and the travel industry
See you soon at ITB Berlin: 7 - 9 March 2023.
Sincerely,
Your ITB Berlin team
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 | WHO CAN I FIND WHERE? | INTERACTIVE HALL- AND FAIRGROUNDS PLAN |  | Use the interactive site plan to obtain information on the individual halls. Click directly on the numbered exhibition halls to access the detailed hall views. There you can also view stand numbers and exhibitor information.
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| | ITB BERLIN FOR YOUR POCKET | ITB MOBILE APP | The free ITB Mobile App is now available for iOS and Android.
Among other things, you can expect the following features:
Exhibitor and product lists, event overview and live stream, site plan, My ITB (your favourite exhibitors or events and dates), networking, trade show information, contact scanner, selfie camera.
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| | THE ACCOMPANYING DIGITAL PLATFORM | ITBXPLORE | Today's tip:
In the section "My schedule" you will find an overview of your appointments: Events that you have bookmarked and appointments with other participants that you have organised or accepted.
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| | ITB BERLIN CONVENTION | GENDER EQUALITY, GENERATION Z & HEALTH TOURISM |  | Outdoor and adventure holidays, wellness and medical tourism, inclusion and diversity: three thematic tracks at the ITB Berlin Convention analyse trends and target groups in key markets.
| YOUTH, ADVENTURE & OUTDOOR TRACK | New developments in the adventure, outdoor, youth and student travel market will be the focus of a dedicated theme track on 8 March.
Industry insiders will analyse the segment against the background of the survived pandemic and growing sustainability requirements. A panel with David Chapman (General Director, WYSE Travel Confederation) will ask about the expectations of the customer market and discuss the travel and booking behaviour of Generation Z. Agathe Daudibon (EuroVelo Manager, European Cyclists' Federation) addresses the relevance of cycle tourism for travel companies and destinations. Shannon Stowell (CEO, Adventure Travel Trade Association) will show how tour operators and other service providers can make their offers more sustainable.
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MEDICAL & WELLNESS TRACK | Trends and expectations after Corona will also be the topic at the events of the Medical Wellness and Health Track on 9 March.
Michael Altewischer (Managing Partner, Wellness-Hotels & Resorts) and Roland Fricke (Managing Partner, beauty 24) will present current study data and discuss the growing customer expectations of wellness and health offers after the end of the pandemic.
A panel including Patrick Torrent (Executive Director, Catalan Tourism Board) and Simone Zagrodnik (Executive Director, European Historic Thermal Towns Association) will analyse wellness offers in the context of German-speaking and European markets.
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| DIVERSITY & INCLUSION TRACK | Diversity and inclusion are the focus of another thematic track, which asks how the tourism industry can act more inclusively and fairly in the future.
Participants will analyse challenges in terms of gender equality, anti-racism and anti-discrimination and present selected best practice examples. Danielle D'Silva (Head of Sustainability, Booking.com), Hazel McGuire (General Manager UK & Ireland, Intrepid), Kasia Pankowska (CEO, hoteltreats) and Shruti Shibulal (CEO, Tamara Leisure Experiences) will discuss how gender justice in tourism can contribute to more climate protection.
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| | HOME OF LUXURY | THIS IS WHERE THE LUXURY TRAVEL SEGMENT MEETS |  | Finally, the HOME OF LUXURY by ITB opens its doors for the first time. Handpicked luxury suppliers and luxury buyers will meet in an exclusive atmosphere in the Marshall House on the exhibition grounds .
The program has a lot in store - from pre-scheduled appointments to luxury sessions in the convention program and a Get-2-Gether in the evening.
| | | The official meda partners of the HOME OF LUXURY by ITB are Connoisseur Circle, Luxury Wise and LuxusInsider. Further partners are Brandcraft and the Schweizerische Hotelfachschule Luzern (SHL).
|  | CC VIP - the digital insider magazine for top tourism professionals from the Connoisseur Circle world of luxury travel. Subscribe for free & win: A premium advertising package worth ⬠5,000 will be raffled among all new subscribers. Subscribe now!
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| | ITB TRAVEL HERO PODCAST | 300 SECONDS WITH PAFOS & SEVILLA | In these two shortcast episodes, Antonio JÃmenez, Managing Director of Seville City Council and Dr Zinon Zinonos, Pafos Smart City Project Manager, explain what it took to make Seville and Pafos respectively the European Capital of Smart Tourism in 2023.
European Capitals of Smart Tourism is an EU initiative that promotes the concept of smart tourism in European cities. To this end, it awards leaders in the field of smart tourism, encourages the exchange of best practices and promotes smart destinations.
|  | 300 Seconds with Dr Zinon Zinonos | Pafos Smart City Project Manager
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 | 300 Seconds with Antonio JÃmenez | CEO of Sevilla City Office
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| | GET YOUR TICKET | BE PART OF ITB BERLIN | You haven't secured your ticket for the world's biggest tourism event yet? Then let's go!
⢠The permanent ticket is valid for all three days of the trade show
⢠The day ticket allows one-time admission on a day of your choice
Both ticket types give you access to the exhibition halls as well as to all sessions of the ITB Berlin Convention and you get to access ITBXplore for networking, making appointments and much more.
⢠The fully digital ticket provides access to the digital platform ITBxplore
You see - you have many options to join THE tourism event of the year!
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| | HOST COUNTRY: GEORGIA | GEORGIA AT ITB BERLIN 2023 |  | Are you ready to get to know the official guest country of ITB Berlin 2023, Georgia?
Discover the unique culture in the middle of the Great Caucasus and be sure to visit the Georgia stand in the new Hub27.
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| | ITB NEWS | DAILY INDUSTRY NEWS | Your daily news portal to read about the latest campaigns, developments, achievements, background stories, and much more.
Here are two examples of this week´s articles:
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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