Apple News ad revenue remains a sore spot for publishers, which are having trouble selling and filling ad inventory. To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. For Digiday+ members: In our latest retail briefing, Ron Rudzin, the CEO and co-founder of the mattress brand Saatva, reveals he's tired of customers assuming that because his brand is sold online, it comes in a box. As a number of major brands including Disney, Nestle, McDonald's, AT&T and Epic Games, are pulling their ads from YouTube due to its latest brand-safety "crisis," media buyers are largely reacting with a collective shrug. Learn how Bleacher Report, ESPN, Reddit and more are utilizing e-commerce partnerships to maximize revenue and how these collaborations are born at the Digiday Publishing Summit in Vail, Colo. from March 27-29. Through the interplay of marketing and commerce, businesses are finding innovative ways to work smarter than their competition. Sponsored by IBM. |
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| Max Willens Apple News ad revenue remains a sore spot for publishers, which are having trouble selling and filling ad inventory. |
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| Jessica Davies To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. |
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| Sponsored Content Swrve It's not entirely unfair to assume that prospective customers are often more beneficial to your bottom line than existing ones. That being said, it never hurts to acquire a few more customers than you need, right? – Wrong. It actually costs 5 times as much to acquire new customers than it does to engage and retain your existing ones. Sponsored by Swrve. |
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| Hilary Milnes Ron Rudzin, the CEO and co-founder of the mattress brand Saatva, is tired of customers assuming that because his brand is sold online, it comes in a box. |
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| Shareen Pathak As a number of major brands are pulling their ads from YouTube due to its latest brand-safety "crisis," media buyers are largely reacting with a collective shrug. |
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| Sponsored Content vizrt Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment, publishers are still aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by Vizrt. |
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| Sponsored Content Swrve As media channels evolve, so do content strategies. But with these new channels comes new challenges -- and only the most resourceful marketers will be able to cultivate the most meaningful consumer reactions for increased ROI. Sponsored by Swrve. |
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