Brand and agency execs at the Digiday Video Advertising Summit lamented how knotty connected TV ad buying has become.
November 25, 2019

Advertising on TV used to be so simple. An advertiser could go to a TV network, say they want to advertise in a given show and, after some negotiation, run an ad during that show. Advertising on connected TVs is much more complex and is expected to become even more convoluted. Read more below.

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Brand and agency execs at the Digiday Video Advertising Summit lamented how knotty connected TV ad buying has become.
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