Harness ‘All-Weather Marketing’ to tackle economic instability Ty Heath, Director of Marketing Engagement at LinkedIn’s B2B Institute ventures into a new zone for 2023.
ClickZ Daily: Feb 20, 2023 |
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| Good morning, As 2023 looms with uncertainty, how can marketers tap into unique prospectives that serve as insulators against instability? In our latest Q&A, Ty Heath, Director of Marketing Engagement at LinkedIn’s B2B Institute ventures into a new zone for 2023 with ‘All-Weather Marketing’. She offers recommendations for how marketers should approach strategy, creative, distribution, and measurement. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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ROI Marketing Tyrona Heath How this is an insulator against instability, and offers recommendations for how marketers should approach strategy, creative, distribution, and measurement |
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Content & Experience Ann Smarty A guide for brands to make the most of collaboration from a strategy and process point of view Read more |
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| Data Sanchari Sengupta (Team ClickZ) Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read more |
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| Digital Marketing Jamie Bolton | ClickZ Advisory Board Member Diversify to amplify results using these insights and framework Read more |
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| Personalization Franklin Parrish Mass personalization campaigns are designed to build and enhance user engagement throughout the digital experience. Franklin Parrish explains how to deliver mass personalization using psychographic segmentation. Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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