Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact.
June 03, 2022
Havas Media Group said earlier this week that it entered into a global partnership with attention firm Lumen Research to create a raft of tools that enable planning, buying and media optimization around attention metrics. Read more here.
Join this virtual forum on Tuesday, June 7 to hear from execs at Publicis Media, Digitas and Known as they deep dive into the state of CTV measurement, creative and media in 2022. Sponsored by MNTN.
Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact.
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One the latest episode of the Digiday Podcast, FOS's founder and CEO Adam White talks about growing the company through new hires and its new investment partnership from Crain Communications.
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