Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match. Read the first piece from our 2025 Notebook special report. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network. | | |
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howdy! | | | | | Of all the predictions this year — here’s what we think won’t happen in 2025. | | |
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| | | | | AI agents provide marketers with a new opportunity to reduce the distance between data and action at a time when intelligence without action is wasted. | | |
howdy! | | | | | Digiday polled a group of media and advertising industry insiders to see what they expect to be the hot topics of conversation during the annual tech showcase in Las Vegas. | | |
| | | | | This holiday season and beyond, it’s essential for marketers to understand how consumers are changing their spending habits as inflation stays top of mind. | | |
howdy! | | | | | How Axciom went from IPG’s gamble to Omnicom’s headache. | | |
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| | | | | Optimizing measurement strategies for streaming apps unlocks valuable insights that drive user engagement, platform performance and revenue growth. | | |
howdy! | | | | | As head of business development, he’s been at the forefront of convincing advertisers to buy in. | | |
howdy! | | | | | Tech helped power Publicis to the forefront of its holdco brethren. Among its execs on the ground at CES this week is Joel Lunenfeld, who oversees Publicis Media Exchange in the U.S. | | |
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