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July 2023 Hi Poet!
The autumn (or spring, depending on which hemisphere you're on) is behind the door, and with it, a new issue of the MailPoet newsletter. ๐๐ผ
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We'll dive deep into the world of email marketing automations, bringing you the latest updates and throwing in some delightful random tidbits to brighten your day.
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๐ What's New in MailPoet? Our engineers have been hard at work crafting new features and enhancements to make your email marketing journey even smoother. From new automation analytics to a much improved [mailpoet_archive] shortcode, we have some exciting updates to share.
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๐ค Mastering Email Marketing Automations: Automation is the secret sauce that can transform your email marketing campaigns from good to extraordinary. 56% of consumers expect personalized and targeted emails, which is in part why abandoned cart campaigns have one of the highest conversion rates - 50% who click also purchase. We'll guide you on how to set up automated workflows that engage, nurture, and convert your subscribers and customers like never before.
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๐ก Random Tidbits: Because life is more fun with a sprinkle of the unexpected, we've curated a collection of interesting facts, tips, and stories from around the world that sparked the discussion in the household.
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Stay tuned, and see you soon.
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 | New Automation Analytics: Elevate Your Email Marketing Intelligence! Automation is at the heart of creating seamless, personalized experiences for your audience. But now, weโre taking your capabilities to the next level by providing you with in-depth insights into every step of those automations.
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๐ Our latest enhancements - New Segments: Target subscribers by their last engagement, purchase, open, click, page view, and sending date, number of reviews, or used coupon code.
- Custom Field Segmentation: Easily filter with "is blank" and "is not blank" options.
- Automation Analytics: Gain in-depth insights into automated campaigns.
- Engagement Score Update: Improved calculation for up-to-date insights.
- Enhanced Subscriber Stats: Group data by last 30 days, 12 months, and lifetime.
- Display a List of Past Newsletters: Supercharged with new options to filter the list by start or end date, only show newsletters from the last X days or if the email subject contains a keyword, and allow limiting the number of emails.
| ๐ง Working on now - Pre-built Segments: Access ready-made segments for instant targeting, such as Loyal Buyers or Engaged Subscribers.
- Tag-Based Automation: Trigger automation by adding or removing tags.
- Hook-Based Automation: Create custom automation with ease.
| | Is there something you'd love to see added to MailPoet? Use our feedback page to let us know! |
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 | Email Marketing Automation โ Earn More Revenue with Less Work Running a small business requires your constant attention to many tasks. Email marketing automation can make managing your workload easier and more efficient while still growing your business. With email automation, you can increase your revenue without increasing your work.
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MailPoet Support | Your Source of All MailPoet Knowledge | Need some help using MailPoet? Something not working how it should do? Visit the KB (Knowledge Base)!
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| The KB houses the answers to almost all questions related to MailPoet, and it's updated on a regular basis ๐ |
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 | Never Use a No-Reply Email Address (and What to Do Instead) | Many organizations use this type of address to dissuade customers from replying to certain emails, for example, receipts or marketing emails. There are some major issues with this practice. Using a no-reply email address might damage your organizationโs reputation and even reduce the efficacy of your email marketing campaigns. |
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It's Not Over Yet! | A couple more recently released improvements. |
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 | February 25, 2023 โโTowards more accessible email | A quick update on three minor but, for some, essential accessibility improvements. |
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 | January 24, 2023 Improved confirmation emails and Manage Subscription page | Two improvements many of you have been asking for. |
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Booth pic |  |
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| Pavel and Rosลฅa took part in a relay race Hory Bory in Czechia, each running three ~10km sections within 24 hours ๐๐โโ๏ธ |
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Links That Got Us Chatting A genuine unordered list of articles that spurred our attention.
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Newsletters, Email Marketing, and Automation for WordPress with MailPoet |
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| โ 50+ free email templates |
| โ Targeted marketing automations |
| โ Subscriber segmentation |
| โ Top-notch deliverability |
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| โ Subscriber engagement stats |
| โ Email and WooCommerce stats |
| โ Remove inactive subscribers |
| โ Pop-up and slide-in forms |
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| Over 700,000 WordPress websites bank on MailPoet for their emails. |
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