A$AP Rocky and how big bags took over men's fashion
A$AP Rocky and how big bags took over men’s fashion | The Guardian

Support the Guardian

Fund independent journalism with £5 per month

Fashion Statement - The Guardian
From left, the runways of JW Anderson, Prada and SS Daley.
camera From left, the runways of JW Anderson, Prada and SS Daley. Composite: Rex/Shutterstock; firstVIEW; Giovanni Giannoni/WWD via Getty

A$AP Rocky and how big bags took over men’s fashion

Designer debuts, Prada’s take on chlorine-chic and models carrying giant totes are dominating the catwalks this month. Plus, Claudia Winkleman’s fingerless gloves

Don’t get Fashion Statement delivered to your inbox? Sign up here

Ellie Violet Bramley
 

This month, fashion has decamped to Europe for men’s fashion weeks. In headline news, there has been a menswear debut from Gucci, where Sabato de Sarno set out his stall as the new creative director; there were hats that aped swimming caps at Prada; and a Fendi collection inspired by the frugality of Princess Anne. There have also been enormous bags.

At Prada, one model wore an oversized suit to match his oversized bag. Over at Fendi, models clutched bags the size of large takeaway pizza boxes. At Gucci, meanwhile, the new “bassotto” bag was apparently inspired by De Sarno’s dachshund Luce – but bigger and elongated. At JW Anderson, an enormous bag was decorated with a picture of a handsome green-eyed cat. And then there was the most talked-about show of Pitti Uomo, the men’s fashion event in Florence, where the Harry Styles-endorsed designer SS Daley had models carry a gamut of very big bags.

These huge bags on the catwalk follow a recent campaign featuring arguably one of the best-dressed men around: A$AP Rocky wearing Bottega Veneta. The fashion company used paparazzi shots of the star going about his business. In more than one, his business involves him carrying a big bag.

You would be forgiven for not thinking this was a big deal. Of course men carry bags. But, in recent decades, the received wisdom has it that men glide through life with a wallet in their back pocket and a spring in their step, while women cart around the weight of the world on one sore shoulder. So, as someone with a sore shoulder, it feels worth noting this moment.

A$AP Rocky wears Bottega Veneta.
camera A$AP Rocky wears Bottega Veneta. Photograph: Courtesy of Bottega Veneta

Before we get carried away, regular readers will know giant bags are enjoying a moment in womenswear, too. But these now come stuffed to the point of being unzippable. The men’s, on the other hand, look a heck of a lot lighter.

The bag and gender nexus is obviously rich with symbolism. In a recent conversation with Lauren Friedman, who has written extensively about the feminist history of the handbag, she talked about the correlation between how carrying objects translates to how society sees you. When speaking about the trend of women carrying bags with items spilling out, she told me: “The metaphor between purses and female anatomy is well documented; so to me, what this trend of a large carry-all bag says is that societal culture at large, which dictates these trends, wants self-identified women to carry the weight of it all, out in the open, all at once.”

If making something out of men carrying handbags feels a bit outdated – a little like the term “man bag” itself – or just too literal, perhaps that is because in the real world, it is. Men carry bags, women carry bags, some are full, some are not. Demarcating between menswear and womenswear also feels a bit old-school. But on the catwalk, optics and the look of the thing is everything and styling these bags without any clobber spilling out is a choice.

As I write this, Paris men’s fashion week is about to unfold, so let’s see where the massive bag goes next. Maybe the next shows will see men on catwalks carrying totes the size of light aircraft. In the meantime, in the real world, we all need ludicrously capacious bags now.

The Measure

What’s hot – and what’s most definitely not – this week

From left, trouser-free at JW anderson, Claudia Winkleman’s love of the fingerless glove and Cillian Murphy’s barely there knot.
camera From left, trouser-free at JW Anderson, Claudia Winkleman’s love of the fingerless glove and Cillian Murphy’s barely there knot. Photograph: Rex/Shutterstock

Going up

School knots | Red carpet or recess? Cillian Murphy’s precariously wrapped tie and messy collar at Sunday night’s Critics Choice awards looked very much as if he had stumbled out of a double maths class.

Fingerless gloves | From cashmere to leather, Claudia Winkleman’s chic selection on The Traitors is making us wonder if it’s worth risking frostbite.

The tech bro frow | In a leather jacket and T-shirt, Jeff Bezos made his fashion week debut by sitting front row at the Dolce & Gabbana menswear show in Milan. Eyes peeled for Mark Zuckerberg in Paris, happening now.

Going down

Trousers | Models in the JW Anderson menswear show in Milan on Sunday ditched trousers (but not their pants, phew) for pairs of sheer 10-denier tights.

Glazed doughnut skin | Matte foundations that give a soft rather than glossy complexion have earned the moniker “cloud skin” on TikTok.

Velvet sofas | The red corduroy couch that Jeremy Allen White sprawls on in his debut Calvin Klein campaign is reportedly up for grabs on Facebook Marketplace. “There’s lots of fans out there who’d love to get their hands on it. Must be willing to pick up in New York,” reads the ad description. Yes, chef!

Reads of the week

FKA Twigs.
camera FKA Twigs. Photograph: Axelle/Bauer-Griffin/FilmMagic

Following an industry watchdog ban on FKA Twigs’s Calvin Klein ad, Vogue Business looks at who gets to decide when a woman is being objectified.

i-D questions if stan culture has gone too far.

Broken your new year resolutions? You haven’t failed, you’re just recalibrating Vice says.

How did Sushi Park, a strip-mall restaurant, become a mecca for A-listers including Beyoncé? The Face finds out.

Style Clinic

Chloe Mac Donnell, deputy fashion and lifestyle editor, solves your wardrobe dilemmas

An outfit from the Victoria Beckham pre-fall 2024 lookbook.
camera Behold the shirt sandwich … an outfit from the most recent Victoria Beckham lookbook. Photograph: Victoria Beckham Limited

Q: I’m doing the no-buy January challenge. My main insight so far is that I have enough shirts to last me a lifetime. But I’m struggling with how to wear them in a non-work environment. Any suggestions? Fern, Bath

A: Take your cues from the fashion writer Leandra Medine Cohen, who has a host of brilliant ideas. She took her prompt from Victoria Beckham’s latest lookbook, which champions “shirt sandwiches”. For example, wearing a silk scarf under a button-down shirt. Others take a bit more work, such as popping a brightly coloured roll-neck under a more muted shirt, then adding a hoodie on top and letting the shirt’s lapels peak out. Play around with what you have in your wardrobe and I bet you’ll surprise yourself with what looks good.

Got your own style question? Send it to fashionstatement@theguardian.com.

 

… there is a good reason why not to support the Guardian

Not everyone can afford to pay for news right now. That is why we keep our journalism open for everyone to read. If this is you, please continue to read for free.

But if you are able to, then there are three good reasons to support us today.

1

Our quality, investigative journalism is a scrutinising force at a time when the rich and powerful are getting away with more and more

2

We are independent and have no billionaire owner pulling the strings, so your money directly powers our reporting

3

It doesn’t cost much, and takes less time than it took to read this message

Help power the Guardian’s journalism for the years to come, whether with a small sum or a larger one. If you can, please support us on a monthly basis from just £2. It takes less than a minute to set up, and you can rest assured that you're making a big impact every single month in support of open, independent journalism. Thank you.

 
Get in touch
If you have any questions or comments about any of our newsletters please email fashionstatement@theguardian.com
https://www.theguardian.com/uk
You are receiving this email because you are a subscriber to Fashion Statement. Guardian News & Media Limited - a member of Guardian Media Group PLC. Registered Office: Kings Place, 90 York Way, London, N1 9GU. Registered in England No. 908396