Cynopsis Webinar on November 29 – How to Use Podcasting to Amplify Your Brand
This webinar takes place from 1:30 to 3:00 p.m. EST.

New York, NY (November 1, 2016) – There’s a podcasting boom right now, and for good reason. Join Cynopsis on Tuesday, November 29 for the webinar, "How to Use Podcasting to Amplify Your Brand," designed to show teams how to leverage podcasts to amplify enthusiasm about TV programming and excite advertising partners. 

"Podcast listeners not only don't reject advertising in the medium, they are actually very receptive to the right message," said Tom Webster, VP of Strategy, Edison Research. And that's never been more important, as more and more TV viewers opt for ad-light viewing.

Moderated and led by Lynn Leahey, Cynopsis Editorial Director, the webinar will include expert panelists Tom Webster, VP at Edison Research; Collin Willardson, Marketing Manager for Mack Weldon; and Lex Friedman, CRO for Midroll Media.

Join Cynopsis on November 29 and learn:

• What kinds of programming resonates with listeners
• What’s the right mix of original and licensed content?
• What advertisers need from a brand integration experience
• Pros and cons of building versus licensing tech
• Where and how podcasts are being consumed
• Getting social: strategies to boost virality by connecting with platforms like Facebook
• What are the existing standards and viewership metrics?
• How to improve discoverability

All webinar attendees will receive full access to speaker presentations for 1 year. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish@cynopsis.com.     

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