How to keep viewers from tuning out your presentation | Older adults focus careers on needs of their generation | Why it takes courage to ditch our biases
Created for newsletter@newslettercollector.com |  Web Version
October 19, 2020
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Getting Ahead
How to keep viewers from tuning out your presentation
(Vittorio Zunino Celotto/Getty Images)
A good way to keep attendees focused on your video presentation is to vary the content -- using charts, lists, wording, storytelling -- and change it up every two to four minutes, suggests William Arruda, a founder of CareerBlast. Then go through the presentation and see where video or pictures would be an even better way of conveying the message.
Full Story: Forbes (10/19) 
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Older adults are increasingly transitioning to new careers that focus on providing products and services needed by their generation. Mary Furlong, a consultant on longevity marketing, said older adult entrepreneurs seeking to tap into the aging-related market have to "think of how you take your skills and passions and shift them to a new area."
Full Story: The New York Times (tiered subscription model) (10/16) 
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Everyone has biases, and discrimination has many known harmful effects, so we must all have the courage to question our assumptions and build better habits, John Baldoni writes. "Admitting a mistake takes guts, especially if you have been overt in your misperceptions," he writes.
Full Story: SmartBrief/Leadership (10/16) 
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Hire Smart
Age discrimination is one of the issues employers should be aware of when determining which employees are called back to work after a COVID-19-related furlough, writes Genevieve Murphy-Bradacs of the law firm Epstein Becker Green. Employers should develop a return-to-work plan that includes considerations such as job functions, required skills, and all criteria used in the selection process, says Murphy-Bradacs.
Full Story: Bloomberg Law (subscription required) (10/16) 
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The Landscape
CVS gears up for winter with plans to hire 15,000
(Cindy Ord/Getty Images)
CVS plans to hire 15,000 new employees, including 10,000 licensed pharmacy technicians to help the retailer handle an expected rise in flu and COVID-19 cases this fall and winter. Licensed pharmacy techs are allowed to administer COVID-19 tests and medications, which could include a COVID-19 vaccine if federal approval is obtained.
Full Story: CNBC (10/19),  Bloomberg (tiered subscription model) (10/19) 
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Featured Content
Sponsored content from UCI Division of Continuing Education
Mastering the MessageNavigating a successful career in any field requires a few essential qualities. A solid educational background provides a strong foundation. Proficiency with the latest technology is a big plus. But none of this really matters without the one skillset that makes it all come together: the ability to communicate effectively. Read full article.

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The Water Cooler
"Halloween" tops horror movie soundtracks list
Carpenter (Michael Ochs Archives/Getty Images)
It's that spooky time of year again, so why not get cozy on your couch and settle into a movie that will scare the merde out of you? Music plays a huge part in any scary movie, so this piece ranks the Top 20 horror movie soundtracks, with No. 1 going to John Carpenter's score for "Halloween."
Full Story: UDiscoverMusic (UK) (10/14) 
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No one expected me. Everything awaited me.
Patti Smith,
singer-songwriter, musician, writer
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