Variety Live Media

Variety's INNOVATE Summit presented by PwC 12.5
Secure your spot before tickets are gone.

PROGRAM HIGHLIGHTS

Beyond the Numbers -
What Behavioral Science Can Teach Us About Movie-goers

Director of Media Psychology Research Center Dr. Pamela Rutledge (left) and SVP, Consumer Insights & Innovation at 20th Century Fox Bettina Sherick (right) explore the social science and evaluation methods used to understand the changing landscape of traditional movie consumption.

PANELISTS

Data Leading the Consumer Journey to Purchase

A look at the new abilities to tap into real-time TV data for cross-channel media activation. How is the multi-touch viewer attribution indicating purchase activity?

Moderator:
Janko Roettgers, Senior Silicon
Valley Correspondent, Variety

Panelists:
Jarvis Mak, Chief Customer Officer, Alphonso
Abbey Thomas (pictured), Chief Marketing Officer, Tremor Video DSP

Security & AI - Will Hackers Leave Robots Alone?
The rise of AI and machine learning technology promises to strengthen cybersecurity protocol. Leaders gather to discuss realistic expectations and timelines for these advancing technologies.

Pete Chronis
Chief Information Security Officer
Turner

Dan Meacham
Chief Security Information Officer
Legendary Entertainment

Kavya Pearlman
Information Security Director
Linden Lab

Artie Wilkowsky
Chief Information Security Officer
Dish

- MODERATOR-
Pieter Penning
Cyber Security & Privacy Practice
PwC

Marketing and the New Data World Order

Can we trust ads to reach the right people? Leading marketers, platforms and partners talk about how data is at the center of their business strategy.

Moderator:
Mark Borao, Partner, PwC

Panelists:
Kelly Abcarian, SVP Product Leadership, Nielsen
Bridget Davies, VP, Advertising & Marketing Activation, eBay
Arun Kumar, Global Chief Data & Marketing Technology Officer, IPG Mediabrands
Kavita Vazirani (pictured), EVP Insights & Measurements, NBCUniversal

Keynote Conversation with Conversant

Join Conversant Media's VP of Media & Entertainment, Matthew Weisbecker, to explore the ways his team is approaching the complex realm of personalized advertising. What role does data play and how is the Conversant team creating a unique experience for each individual user?

Weisbecker explains this and more on December 5th.

FULL AGENDA

See you on December 5.

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