| A Happy Medium | | It’s time to get unapologetically analogue and discover the many marvels of medium format film photography! Don’t be intimidated, 120 is a fun format with plenty of potential for creativity. Medium format shots yield amazing quality results in gorgeous analogue squares that can be blown up BIG to display your talent! Read on to discover our top reasons to try medium format! |
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| The Analogue Look | | | With a wide field of view and shallow depth of field, medium format photos have a distinctive look that feels really classically ‘analogue’. | | | Your medium format photos will have more detail and less grain than 35 mm shots. | | | This is the preferred format for many professional photographers so you’ll be fraternizing with the experts! |
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| Immersive Experience | | | Shooting medium format can be a really involved process to set up the shot and focus the camera. | | | It’s a great way to learn more about composition and camera settings to get the best shots! |
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| Just for Fun! | | | Ultimately, medium format is fun! | | | Using a medium format camera is a nostalgic experience for many people who either associate it with their younger days or are trying it for the first time! | | | Our Diana F+ is a great choice for someone who wants to have a bit of medium format fun and the Lubitel 166+ will really remind you of days gone by! |
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Lomography International: Kaiserstraße 34/12, 1070 Vienna, Austria, +43-1-899-440
Lomography USA: 68 Jay Street, Suite 415, Brooklyn, NY 11201, +1-718-422-7581
Lomography Asia Pacific: Flat B2, 6/F, Block B, Yee Lim Industrial Centre, No. 2-28 Kwai Lok Street, Kwai Chung, Hong Kong, +852-2525-5417 |
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| Despite the fact that the content of this newsletter was compiled with due care we accept no warranty for the correctness, completeness and actuality of the content provided. Availability of the products featured in this newsletter may vary depending on location. |
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