Also: Twitter is bringing back account verification with more transparency, Microsoft criticized for mistake with AI editor, Adidas promises to hire 30% black and Latino employees, and more.

TODAY’S HEADLINES – 06.10.2020  
 
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DAILY SCOOP

HBO Max removes ‘Gone With the Wind,’ Paramount Network cancels ‘Cops,’ and CrossFit chief steps down

Also: Twitter is bringing back account verification with more transparency, Microsoft criticized for mistake with AI editor, Adidas promises to hire 30% black and Latino employees, and more.


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CRISIS COMMUNICATIONS

5 essential steps for communicating in a crisis

As turmoil unfolds, your company must show compassion and treat your employees and the public with care and integrity. You’ll earn a loyal workforce and enhanced brand reputation.


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PR INDUSTRY

How comms solutions and services believe PR has changed from COVID-19

Many solutions providers are trying to use their expertise and tools to help organizations deliver better messaging during the global pandemic.



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HEALTH CARE

4 COVID-19 marketing strategies for hospitals

How are health institutions reaching out during this pandemic? Here’s what is working and what trends should be observed.


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RAGAN AWARDS

Last chance Wednesday—Top Women in HR Awards late entry deadline

Ragan will recognize the outstanding female HR professionals at any stage in their careers. Nominate yourself, your colleagues or your clients by this Wednesday, June 10.


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MEDIA RELATIONS

Amid tumultuous times, roundtable lets participants share expertise

COVID-19, race relations, financial crises—it’s more necessary than ever that organizations address these crucial issues. But how? A new roundtable allows communicators to trade tactics and best practices.


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BRANDING

Taking a stand can be risky, but you can’t stay silent forever

Ben & Jerry’s made a forceful statement in response to #BlackLivesMatter protests, but organizations across industries can take a page from its playbook to foster trust and respect.



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PR INDUSTRY

What PR pros can learn about collaboration from ‘Songland’

The TV show about the craft of songwriting on NBC gives a view into how the creative process can bear fruit when ego is set aside.


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CRISIS COMMUNICATIONS

3 purposeful steps corporate America can take to address racism

Action—not words alone—is the only way the business community can move forward. Not sure what to do or where to start? Here’s some guidance.


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DAILY SCOOP

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.


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CRISIS COMMUNICATIONS

How communicators can help in discussing racial injustice

These conversations can be tricky, emotionally charged and perilous for organizations, but ignoring them can have dire consequences. One agency is trying to make a difference.



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THE CONSULTANT IS IN

COVID-19: What’s changed (and has not) about internal communication

Everything might seem upside down, but it’s still safe to focus on clarity, transparency, brevity and consistency.


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CONTENT MARKETING

The three Rs for conserving content

Make sure you get everything you can from your creations with these helpful tips.


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RAGAN AWARDS

Don’t miss next week’s PR Daily Awards entry deadline

Ragan’s PR Daily Awards will showcase the best comms campaigns, events, publications and teams. Enter the industry’s top benchmarking program by next Friday, June 19.


Social Media & Digital Communications Virtual Conference

Get inspired with new practices for effectively using digital tools and social media platforms to better communicate with internal and external audiences.

Register now for this can’t miss virtual event to get strategies that are critical to your internal and external PR efforts.

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