Forty-five years since HBO was founded, and despite more industry upheaval than the premium cable network has seen in its lifetime, the company is hotter than ever. It's averaging around 34 million U.S. subscribers, according to SNL Kagan's first-quarter estimates, with more than 2 million of those coming from HBO Now, its direct-to-consumer subscriber service....
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Digital publishers are trying to address their industry's continued struggles with brand safety and fraud, but experts say they still have a long way to go. More than half of paid programming impressions are probably fraudulent, while under even the best-case scenario, one-third of those impressions aren't viewed by an actual person. Those bleak estimates...
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