HBR Says: Rapid Revenue Growth Fueled by Event Marketing
Data and technology are transforming events into a scalable, predictable revenue contributor. The problem? Only a small percentage of companies know it.
In this new report, brought to you by Splash, 739 executives reveal:
The most popular event types for B2B and B2C
Event budgets, staffing best practices, top metrics for global brands
Strategies of the fastest-growing enterprise companies
An inside look at the event strategies of Salesforce, MAC Cosmetics, Yelp, and Facebook
2019 planning is now. Get more ROI from your events.
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