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RECOMMENDED READING

Digital transformation is no longer news—it’s a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. This has led to a gradual shift in the way many companies define themselves, away from the products they sell and toward the needs they serve. However, some companies have been slow to change. In this chapter from his new book, Driving Digital Strategy: A Guide to Reimagining Your Business, Sunil Gupta, faculty chair of the General Management Program at Harvard Business School (HBS) Executive Education, tracks the extraordinary growth of one company that adapted early. He explores how Amazon’s transformation—from an online book retailer to a discount seller of diverse products to a global platform for third-party sellers—was driven by its focus on customer needs.

General Management Program

2019 WINTER SESSION: BEGINS 14 JAN 2019
2019 SUMMER SESSION: BEGINS 01 AUG 2019
HBS CAMPUS

To anticipate and serve the needs of customers, today’s senior leaders must be able to think strategically, analyze the key drivers of value, and build strong cross-functional teams. These challenges are the focus of Harvard Business School’s General Management Program—a highly integrated and intensive four-module offering that’s designed to help you develop a personal action plan for maximizing your company’s performance and achieving your own leadership potential. Working with the HBS faculty and a professional HBS Executive Coach, you’ll emerge with the knowledge and skills to address your company’s critical challenges and sustain long-term growth.

Is This Program Right for You?
Connect with a program advisor to see if this program fits your goals and experience. You’ll receive a personalized consultation, access to other program resources, and details on related offerings.
CONTACT: HBS Executive Education Program Advising Team executive_education@hbs.edu +1.617.495.6555

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