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Heading to Austin? Here Are 10 Must-See Marketing and Media Sessions at SXSW Obama headlines, but there are plenty of other intriguing speakers By Christopher Heine Below are 10 events from the SXSW Interactive agenda that caught our eye. The Austin, Texas, festival runs from March 11 to March 15, and all events are listed in Central time.
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Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads Ramps up game for finance, car and insurance brands By Christopher Heine Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within ...
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Goldman Sachs Is Buying Up Snapchat Ads for International Women's Day Wall Street bank makes second big ad buy By Lauren Johnson A plethora of brands are celebrating International Women's Day today, and if you scroll through Snapchat, you'll likely see a promo for Goldman Sachs.
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Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser Increases targeting options from 30 to 420 interests By Lauren Johnson Pinterest ads are getting more pointed. After 18 months of beta testing a self-serve platform that lets brands buy ads, the site is opening the tool to all small and midsize brands in the U.S. today.
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Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads A twist on retargeting and native advertising By Christopher Heine If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a ...
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| Adweek Webinar Presented by Oracle Marketing Cloud |
A Better Customer Experience: Where MarTech and AdTech Meet for Performance Advertising Success Thursday, March 10, 2016, 1 PM ET | 10 AM PT Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren't taking full advantage of the information they ...
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After a Much-Debated Sponsorship Last Year, McDonald's Is Coming Back to SXSW Activation includes virtual reality and startup contest By Lauren Johnson McDonald's raised more than a few eyebrows last year when it sponsored South by Southwest Interactive in Austin, Texas. Aside from activations like a food truck and a big-tent event, the fast-food chain ran ...
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