The new year will soon be upon us, and bringing in the New Year's resolutioners is top of mind for many fitness facility operators. We thought it would be a good time to share some of our top marketing-related articles from the past. The first article about developing a social media marketing plan is from our content sponsor this month. We've also included two stories from our popular Step by Step columns. In addition, we are sharing a video from a session about advertising and marketing secrets recorded at the 2015 Club Industry Show. That video is available to our Premium subscribers. The second video is a preview of a Master Class video from Casey Conrad on the keys to generating prospect traffic using the Internet. You can view that full video if you are a Premium subscriber. Click here for more Resourcebeat articles. –Pamela Kufahl, director of content

Seven Ways to Become the MacGyver of Social Media for Businesses

With everyone using some form of social media, heed these key steps to follow when developing your social media marketing plan.

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How to Get Facebook to Work for Your Health Club

Facebook marketers have seen a huge decline in organic reach of their Facebook posts, but there are several things you can do to make Facebook work for your fitness facility again.

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How to Capitalize on CrossFit's Culture and Marketing Strategy

Health club operators and trainers can apply the principles that have made CrossFit successful to improve their own marketing, referral and retention programs.

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Insider Secrets of Advertising and Marketing Success

Tony Avilez, owner of personal training studio The Body House, shares in this video how to determine who your desired clients are, how to use that information to create the best advertising and marketing materials for your business and how to create relationships with other health professionals to help grow your business.

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Master Class with Casey Conrad

Casey Conrad, president of Communication Consultants, explains the keys to generating prospect traffic through Internet marketing in this video.

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