We're all retailers, now. A healthcare industry once driven almost wholly by b2b marketing in in the midst of a tectonic shift towards b2c. From pharma to hospital networks, health insurance to senior care, the digitally-empowered patient journey to wellness is making all segments think consumer first. Marketing: Health gathers the key marketers and agency buyers in the space (qualifying marketers and buyers can submit for a VIP Pass here) for an important day of conversation. We will be exploring how these changes in healthcare have affected media planning, data-driven marketing, creative, and a new reliance on social channels to enrich the customer experience. Registration is now open- join us for a great day of shared learning and networking! | 
