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Healthcare Mergers, Acquisitions,
and Partnerships

By: David Jarrard

Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization’s merger, acquisition, affiliation, or joint venture. Tried-and-true advice from experts who participated in 20% of hospital partnerships in 2012, this book will help you:

Develop practical steps to use while in the trenches of planning partnership communications
Build a communications plan that brings together all those involved in the announcement of a partnership, from C-suite insiders to outside counsel to communications
Differentiate your communication strategy as one that is unified, positive, and devoid of rumors
Identify what needs to be done when the deal is signed—or when it falls through

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