Healthspan versus lifespan: The new longevity – spotlight There are quite a few conditions consumers are most concerned about as they age. They want to close the gap between their total lifespan and their healthy living years (healthspan). And they’re willing to spend money to do it! Get inspired to create the next innovation in healthy aging supplements and take away some insightful market research around the category and its product potential in this Inside the Bottle Trend Spotlight.
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