In today's world, where smartphones dominate data management, automakers must find innovative ways to make cars valuable data hubs for consumers. One such way is to leverage subscription and feature-on-demand services to monetize the software-defined vehicle, enrich the overall ownership experience, and attract the next generation of vehicle owners.

To keep consumers engaged with their vehicles through subscription models and build long-term brand loyalty, automakers must employ creative strategies. These may include exploring partnerships and services within infotainment systems to provide a diverse range of value-added services and productivity options for customers.

While generating revenue through in-car infotainment is crucial, it is equally important to ensure a seamless and secure user experience while considering privacy and data security concerns. Automakers must therefore devise strategies that balance revenue generation with customer privacy and data security.