  | Advertisers are obsessed with the Big Idea. But what is a Big Idea in today’s marketing world? Something novel that breaks through the noise and has a cultural impact? Or something with staying power that reveals its value over time?
Find out at
ELEVATE: CREATIVITY
June 14, 8 a.m. - 1 p.m.
10 Hudson Yards, 45th Floor
New York
Join the conversation — early-bird pricing ends April 23!
At Elevate: Creativity, Adweek editors and top creatives will drill into the Long Idea on two fronts: how to do work that has a lasting impact on a brand and how to do work that has a long-term positive effect on the world.
SPEAKERS INCLUDE: - Fernando Machado, Global CMO, Burger King
- Devika Bulchandani, President, McCann New York
- Jason Harris, President and CEO, Mekanism
- Samantha Deevy, Group Communications Strategy Director, Droga5
- Eddie Opara, Partner, Pentagram
Don't miss the opportunity to join the conversation and get the latest insights on how the Big idea is evolving into the Long idea.
early-bird pricing ends April 23
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