| Join Ragan and your colleagues for this must-attend virtual conference on social media and you’ll learn the latest tools and tricks you can implement immediately to engage with and grow your audience on social platforms. |
| Key topics covered during this event: |
- Using social data to help inform business decisions
- How influencers can help you build an alluring brand in an unsexy industry
- How to go ‘all in’ on inclusive, authentic marketing and communications
- SEO: Ranking up your social strategy
- Influencer marketing strategies to boost engagement & revenue (general session)
- How to use data to create and measure successful social media strategies and campaigns
- Converting the curious into customers with paid social on Facebook and Instagram
- Writing for social media across multiple platforms
- Driving audience engagement with TikTok and YouTube videos
- How to manage your brand reputation on social
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| You’ll learn directly from these social media experts: |
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Enshalla Anderson Director, Global Head of Brand Strategy, Google Cloud Google | 
Kassidy Silva Senior Manager, Social Media Strategy TIME | 
Raffaella Camera Head of Brands & Advertisers Solutions, Unreal Engine Epic Games |
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Erik Harte US Creative Strategy Tech Lead Snapchat | 
Aleksandra Kuzmanovic Social Media Manager World Health Organization | 
Josh Trevor VP of Marketing Trevor Project |
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| View the full speaker list here. |
| Keynote Presentation: | | A Trusted Voice: How Pfizer Stepped Out of the Social Media Shadows in 2020. | | Learn about Pfizer’s recent social media evolution and how they moved from reactive messaging to an educational, instructive approach when lives were on the line. |  | Ellen Gerstein
Senior Director, Content Strategy & Engagement, Corporate Affairs
Pfizer |
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| By attending this virtual conference, you’ll learn secrets for creating and effectively telling the stories that drive clicks, takeaways for leading and being part of inclusive, timely conversations across your social media channels and best practices for implementing the most innovative, forward-thinking strategies to engage audiences in new ways. |
| Registration Includes: |
- All speaker presentations and handouts.
- Access to attendee only LinkedIn Group.
- No travel concerns, hotels or extra costs associated with attending the event live.
- Access for your team.
- 12-months of on-demand access to the program.
- The ability to ask questions, which can be relayed to speakers presenting at the event.
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| Don’t miss the social media event of the year for communicators like you! If you have any questions or need help registering, please contact Shallon Blackburn. |
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| SPONSORS |
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| INDUSTRY PARTNER |
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