In case it didn't occur to you, the Super Bowl is on Groundhog Day. With over three dozen Super Bowl spots revealed, it amazingly took until this afternoon for a brand to reveal it is in fact riffing off Groundhog Day. Jeep debuted two trailers this afternoon that feature Ned Ryerson, the insurance salesman from the movie, and the signature alarm clock that plays Sonny and Cher’s “I Got You Babe.”

Watch them here.

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