Jeep's spot celebrates the iconic movie ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Super Bowl
 
January 31, 2020
By Jameson Fleming
 
 
Presented by
Masterclass
 
 
 
Jeep Will Return to Super Bowl 54 With a 60-Second Spot
 

In case it didn't occur to you, the Super Bowl is on Groundhog Day. With over three dozen Super Bowl spots revealed, it amazingly took until this afternoon for a brand to reveal it is in fact riffing off Groundhog Day. Jeep debuted two trailers this afternoon that feature Ned Ryerson, the insurance salesman from the movie, and the signature alarm clock that plays Sonny and Cher’s “I Got You Babe.”

Watch them here.

 
 
 
 
 
 
Super Bowl 54: Watch Every Big Game Ad
 

From Amazon to WeatherTech and everything in between.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Bloomberg Really Doesn't Want Trump Taking Over the Super Bowl
 

Former New York mayor's campaign buys up Google search ads.

 
 
 
 
 
Gary Vaynerchuk on VaynerMedia's Rapid Ascent: 'It's Fun Because Now We're Dangerous'
 

With 3 Super Bowl ads and 900 employees, it's become a competitor with the agency world's elite.

 
 
 
 
 
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Coca-Cola's Super Bowl Spot Stars Jonah Hill and Martin Scorsese
 

Ad is beverage giant's biggest product launch in years.

 
 
 
 
 
Little Caesars' Star Rainn Wilson Thinks Dwight Schrute Would Root for Sliced Bread's Demise
 

The former Office actor headlines the brand's first Super Bowl ad.

 
 
 
 
 
Super Bowl Ads Boosted Streamers Like Netflix and Hulu, But Strategies Are Shifting
 

As OTT stakes increase, spots may pivot to more general brand-building.

 
 
 
 
 
Upcoming Streaming Service Quibi Will Advertise in the Super Bowl
 

Short-form platform nabbed 30-second spot in first quarter.

 
 
 
 
 
 
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