Share this quick list of pros and cons with clients to help them choose the type of property that works best for them.

Brokers and real estate coaches say they're helping agents combat uncertainty with a combination of historical perspective, training and facts. "When you feel that moment of fear, remember that's how others feel, too," says coach Jared James.

Millennial and Generation Z business-to-business buyers increasingly prefer digital sales and marketing interactions as opposed to conventional sales calls, so marketing and demand generation professionals are putting a greater emphasis on online content, according to a survey by Activate Marketing Services. Blogs, infographics and videos were deemed the most effective top-of-funnel strategies, while customer case studies; white papers and e-books; and in-person events worked best at the bottom of the sales funnel.

Shake Shack has been testing the emerging BeReal app primarily with organic real-time behind-the-scenes content such as events, menu tastings and photoshoots as part of an ongoing effort to reach new audiences and "connect with fans in new, creative ways," says Amanda DiAntonio, senior manager of social media. By the end of the year and into the next, a number of companies will be getting in on what is expected to be next hot platform, says Victoria Bachan of Whalar Talent, adding that "early adopters of new platforms can win and in a very organic and meaningful way."

Many under the age of 40 are looking at real estate as a means to generate income rather than purchasing their own home to live in, a new survey shows.

Some homebuilders say they are in good shape to manage the changing market thanks in part to lessons learned during the Great Recession. Homebuilders have chosen to take on less debt in recent years, analysts say, and some are turning to the rental markets to generate revenue.

Although reconstruction after Hurricane Ian will likely lead to a bump in homebuilding costs in Florida, the cooling market for new homes could offset higher prices, experts say. "The headline rate of inflation, which is about 8.5% today, is somewhat lower for building materials," says Bob Hartwig, a professor of finance at the University of South Carolina.

Knight Frank is the listing agent for the so-called Invisible House, an architectural phenomenon in the UK for its mirrored exterior that blends in with the surrounding foliage.

Glastonbury, Conn., is building support for the conversion of an office-building property into affordable housing, though a proposed referendum and the design process are extending the project's timeline.

Despite differing economic philosophies, many Federal Reserve policymakers have indicated that they expect interest rates to be around 4.6% by the end of next year.