Help clients avoid moving scams | Reddit launches 'free-form ads' | Is reprieve in mortgage rates enough to move buyers?
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March 15, 2024
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While real estate agents are typically not involved in the moving aspect of home relocation, they can provide advice or even provide a list of potential sources to make the move a simple and scam-free process.
Full Story: REALTOR® Magazine/The Lounge (3/14) 
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Best Practices in Sales & Marketing
Reddit's new "free-form ads" have a 28% greater click-thru rate than those in other formats. Brands can use new topic templates to create the ads, which Reddit will label to indicate that they're promotions, and can include images and video as well as text.
Full Story: TechCrunch (tiered subscription model) (3/14),  MediaPost Communications (free registration) (3/14) 
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Real Estate Trends
In just two weeks, mortgage rates have fallen nearly a quarter of a percentage point.
Full Story: REALTOR® Magazine (3/15) 
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Ginger Martin of Sotheby's International Realty's St. Helena brokerage is the listing agent for this $9.95 million Napa, Calif., property featuring a hobby vineyard.
Full Story: Wine Business online (3/12) 
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Home buyers are looking for ways to reduce the cost of borrowing money, such as turning to an adjustable-rate loan or paying more upfront. But these no longer seem to be working, as discounts tend to come "from money you're spending one way or another," said Brennan O'Connell, director of data solutions at mortgage technology and data company Optimal Blue.
Full Story: The Wall Street Journal (3/14) 
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Real estate prices have bottomed out, says Blackstone president Jon Gray, making now the time to buy. "As investors, sometimes, one of the risks is that you miss it by being overly cautious and I think now is probably a good time before rates come down," Gray added.
Full Story: Bloomberg (3/14) 
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Business Wellness
Maine real estate pro Ed Gardner turned his empty investment property into a center for 12 local organizations, enabling them to collaborate and serve high-risk communities.
Full Story: REALTOR® Magazine (1/18) 
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Sometimes, we all need to vent about our job, writes Robyn McLeod, who recommends finding an ally either in your office or outside of work and setting aside time to complain, coupled with time to brainstorm solutions. Other pressure-relieving activities include taking a walk or other form of exercise, journaling or hiring a coach, McLeod advises.
Full Story: Chatsworth Consulting Group (3/14) 
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Fair & Equitable Housing
President Joe Biden, increasingly worried about how the soaring cost of housing could weaken his reelection campaign's economic arguments, is pushing for new initiatives to address the issue within the White House. He has been actively seeking solutions to make housing more affordable and accessible, discussing mortgage and rental rates with his team, and emphasizing the housing affordability crisis as a primary concern among voters.
Full Story: Politico (3/14) 
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Legislation & Regulation
Yellen: Rates unlikely to fall to pre-pandemic levels
Janet Yellen (Kevin Dietsch/Getty Images)
Market interest rates are unlikely to return to levels seen before the pandemic, Treasury Secretary Janet Yellen says. White House projections show higher expectations for interest rates during the next few years than previous projections, reflecting "current market realities and the forecasts that we're seeing in the private sector, that it seems unlikely that yields are going to go back to being as low as they were before the pandemic," Yellen says.
Full Story: Fox Business (3/13),  Bloomberg (3/13) 
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