If you’re only thinking about the purchase, you’re missing millions of chances to get to know your customers better. Top fashion retailer Express knew it needed to take advantage of these “non-shoppable” moments to build brand affinity, engage its loyalty members and uncover their preferences and motivations to power future personalization. Not to mention, seven figures of increased sales.

Join the webinar to hear from Tony Zubek, Express’s senior manager, loyalty strategy, about Express came to better understand its customers across the journey to drive its personalization efforts and its bottom line.