Good morning John, Marketing Week is planning to unpick the big issues in B2B marketing and I would appreciate it if you could share your experiences and opinions by completing our survey.
The survey results will be used to dive into how the role of the B2B marketer is changing and how the job is transforming. Specifically, "The State of B2B Marketing," will delve into: - The changing role of the B2B CMO
- Essential skills and capabilities needed
- Evolving priorities of marketing leaders
- Key relationships with senior stakeholders (e.g. CEO, sales, CFO)
- Major barriers to success and strategies to overcome them
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