Sales enablement platforms encompass tools that bridge the gap between marketing and sales, helping marketers to enable sellers in giving customers digital experiences that are in line with their needs and interests.

Gartner calls sales enablement platforms a "core tech stack purchase" for companies with direct and partner selling channels.

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.

Learn more about sales enablement platforms and how one can drive sales for your company in MarTech's latest report "Enterprise Sales Enablement Platforms: A Marketer’s Guide"