| Top trending flavors in sports nutrition products From birthday cake-flavored protein powder to pecan-flavored nutrition bars, the sports nutrition category is filled with functional sports performance-focused products designed to mask the taste of chalky protein isolates and bitter vitamin blends. Aside from standing out from the competition with cleaner formulations and research-backed ingredients, sports performance products also innovate with unique flavors that will incite consumers to sample new items.
For more data and insights into the sports market, purchase the 2018 Sports Nutrition and Weight Management Report. |
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| 3 important data points about convenience-seeking shoppers You likely know that convenience-focused foods and beverages are a growing trend. Heck, you may have already expanded the grab-and-go section of your natural store to boost sales of these quick, easy and convenient products. The demographic that is actually consuming these prepared products, however, is difficult to discern. This may be because people are notoriously bad at judging their own behaviors—ask me what I ate last Tuesday night, and I’ll probably not mention the post-dinner chocolate cupcake. But understanding how, why and who purchases prepared foods can help you better serve your customers. For example, if prepared foods appeal the most to families, providing larger servings of side dishes or “speed scratch” items would be beneficial.
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| The Analyst’s Take: Weight management supplements take a hit Nearly half of all Americans are trying to lose weight, according to the most recent results from the Centers for Disease Control’s annual health survey. This comes as no surprise, as the obesity rate in the U.S. continues to grow–reaching 40% in the same report. Weight management is an area that has always been driven by fads. Consumers have typically sought out the easiest solutions to shed pounds, though signs point to a recent shift in this market.
For all the the charts and data on the market, purchase the 2018 Sports Nutrition and Weight Management Report. |
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