In the macro sense, there has been a slow realization that Apple’s changes cut much deeper than the mechanical surfacing of an IDFA.
| Preparing for Apple’s crackdown on companies tracking its customers is perplexing enough, but a whole load of myths can get in the way too. Some of those myths might even seem instinctively plausible and trip up many marketers. In particular, these five common misconceptions about restrictions on tracking people on Apple devices bewilder even seasoned mobile marketers. Read more below. In the macro sense, there has been a slow realization that Apple’s changes cut much deeper than the mechanical surfacing of an IDFA. For Digiday+ members, Facebook's tool will show publishers how much revenue their mobile web articles might have generated had they been published as Instant Articles. How phone carrier Visible took its branding virtual after the SXSW festival turned its production into a digital-only show this year. It can be off-putting when half the cameras are off during a meeting, or you're pitching a client who is off camera. But there could also be a valid reason for why they do so. Other things to know about Brands can offer a better customer experience by elevating their e-commerce platform. Download this new guide from Glossy and Adobe to learn six tactics that generate on-site conversion lift. Sponsored by Adobe. Publishers that failed to stop deceptive ads in 2020 saw advertisers turn off their budgets. Download this new report to learn how publishers are keeping dangerous creative out of the mix. Sponsored by GeoEdge. How do publishers track content that resonates and connects with audiences? Data shows the way. Watch this new Question of the Day video to see how Dotdash kept pace with audiences in 2020. Sponsored by Connatix. | | |
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