Scott MacKillop

As CEO of First Ascent Asset Management (FAMM), Scott is responsible for establishing the vision and direction for the industry’s only flat fee TAMP and plays an integral role in establishing and executing its product development and marketing strategies.

Doug Scott

Ethic co-founder and CEO Doug Scott has helped establish the firm as one of the industry’s leading independent direct indexing providers, now serving more than 60 large advisory firms in ways that enable them to differentiate themselves.

Using Behavioral Coaching to Build
Investor Resilience

Behavioral economics can inform the tactics that advisors use to help clients achieve balance. Here’s how advisors can help seasoned investors look to their experience in weathering past storms, and coach new investors on sticking to the path toward long-term goals.

Risk-Managed Income ETF

This innovative, digital marketing campaign addressed the evolving investment education needs of advisors and their clients in the wake of the COVID-19 pandemic, while driving awareness of the newly launched Nationwide Risk-Managed Income ETF (NUSI).

Practice Management in a Virtual World

To support financial advisors working from home, this practice management campaign helped advisors define and simplify their core stories to attract business growth—and adapt messaging about their practices’ value propositions to reflect today’s changing business environment.

Into the Mainstream: A Turning Point for ESG

As the pandemic environment highlighted the importance of integrating ESG factors into investment decision-making, these educational resources delivered clear insights and investment solutions for integrating ESG principles, enabling advisors to take action for their clients and achieve business growth.

Impact Investing Curriculum

The Impact Investing Educational Series, in partnership with The Investment Integration Project, helps advisors explore the ‘what,’ ‘why’ and ‘how’ of impact investing, preparing them to have discussions about impact investing with their clients.

Impact Reporting

Ethic’s expanded impact reporting capabilities report on metrics across 19 different causes—including climate change, women’s rights, education, racial justice, health and wellness and immigration justice—making it easy for clients to understand the impact that their investments are having.

Guggenheim’s Sustainability Quotient
Research Studies

These research studies, conducted in collaboration with Tufts University, Global Infrastructure Basel Foundation, and KPMG, Mott MacDonald, and World Wildlife Fund examine infrastructure’s social impacts; test sustainability standards on two live projects; and evaluate the SuRE sustainability standard.