Reaching small and medium-sized businesses is often difficult to scale, with the lack of quality data leading to too much guesswork. With new tools, however, brands can better connect with millions of small businesses across the U.S. Intuit SMB MediaLabs uses first-party insights from an audience of 36 million — unlike traditional methods that rely on outdated sample data. From banner ads on industry sites to major sports events, Intuit’s B2SMB ad network activates seamless campaigns that maximize media dollars and eliminate guesswork to open new doors for B2SMB marketing.
From Digiday's sister brand Glossy: After BFCM, many brands shift their focus back to acquisition. However, nurturing the new influx of holiday customers is one of the most valuable growth opportunities.
As the digital advertising landscape becomes increasingly competitive, brands are innovating to stay ahead. Playable ads are one of the biggest innovations revolutionizing how brands connect with consumers.
