While broadcast viewers are thought to represent a more traditional TV audience than those watching cable, a new report says they are actually less likely to watch programming live than their cable counterparts, ...
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Television
October 07, 2016
Report says broadcast viewers more likely to time-shift than cable
By Jason Lynch
While broadcast viewers are thought to represent a more traditional TV audience than those watching cable, a new report says they are actually less likely to watch programming live than their cable counterparts, ...
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And how the Netflix host chooses her brand partners
By Kristina Monllos
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Guide to engagement advertising
Choose the year's top series, names and networks
By Adweek Staff
'Nothing minor league' about this team
By Sami Main
The media is also changing its tactics
By Sami Main
It's a whole new ballgame, folks. This election has reached a new level of bizarre, and newspapers and online journalists alike have had to adapt to a new, slightly more hostile environment.
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Luke Cage debuts today as the latest addition to the lineup
By Jason Lynch
TV's crowded superhero genre needs to make room for a new entry today, as Netflix drops the first season of Marvel's Luke Cage. It's the third entry in what is now a six-series universe of Netflix shows ...
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Time Inc. says its new OTT platform is off to a 'fantastic' start
By Jason Lynch
Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings from AT&T and Hulu.
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Direct Publisher eliminates app-building hassle
By Sami Main
Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of 2015. Additionally, there are over 10 million active ...
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Netflix turned 200 real-world locations into Luke's Diner
By Sami Main
This morning, dutiful fans lined up around 200 local coffee shops, all in the name of Gilmore Girls.
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He’s making it up on the fly—and making TV history
By Jason Lynch
The superheroes at the center of The CW's four DC Comics-based shows—The Flash, Arrow, Supergirl and DC's Legends of Tomorrow—have pulled off some incredible feats, but there's some things ...
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