Here is how much TikTok, Meta and other social platforms are paying creators Nowadays, social platforms are defined more by their entertainment value than what they originally set out to be: social networks. The rise of the creator economy is proof of that. Here’s a detailed look at what those platforms are paying creators. Additional coverage: - Digiday's first annual media agency report examines the current and future state of the media agency, including client spending (within media channels and by client categories) and agencies' own investments in staffing and practice areas. Read the report.
- Brands and marketers are still trying to understand the metaverse — if the sheer volume of panels on the topic at Advertising Week New York is any indication. More in this Advertising Week Briefing.
- In this Digiday+ Media Briefing, Semafor's co-founder and editor-in-chief Ben Smith talked about how the company is managing a global newsroom of 60 people and if those inescapable Twitter ads actually drove people to subscribe to its newsletters.
- It's not every day one hears of a media agency executing on digital campaigns from a hyper-local perspective. But that's exactly the niche that Novus has carved out for itself as it morphed its local print specialty into a digital-intense shop.
- Media companies are restructuring their commerce teams after realizing that a siloed approach only fragments revenue, publishers said at StackCommerce's Activate conference.
- Publicis Groupe's latest earnings report showed organic growth exceeding even pre-pandemic levels.
Other things to know about - Digiday+ and Marketecture are now offering a bundle membership, so you can enjoy the benefits of Digiday+ and also get smarter about shopping and vetting technology vendors and their solutions. Subscribe here.
- No brand wants its products or services to be paired with negative attention, but that possibility will remain without proper content filtering. Sponsored by Dailymotion.
- This new survey puts a lens on the ways affiliate revenue is driving publishers’ bottom lines? What’s working and what’s not? From affiliates in the marketing mix to the partnerships providing resources for activations, take this short survey and we’ll send you a $5 gift card and the results. Sponsored by Skimlinks, a Taboola company.
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| Top Stories |  | | Ivy Liu |
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| | | | | With constantly changing ad revenue share deals across the board, creators won’t stick around for the fallout | | |
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howdy! | | | | | Digiday’s first annual media agency report examines the current and future state of the media agency, including client spending (within media channels and by client categories) and agencies’ own investments in staffing and practice areas. | | |
| | | | | From in-game ads to virtual events and digital items, brands are experimenting with multiple touchpoints to engage young people in the metaverse. | | |
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howdy! | | | | | Over the course of the event, speakers and panelists have expounded upon the integral role of Web3 technologies in the metaverse, with few acknowledging its roots in the gaming industry. | | |
| | | | | Watch this on-demand webinar to learn how to improve marketing spend efficiency with actionable testing ideas. | | |
howdy! | | | | | Digiday caught up with Ben Smith to hear how the company is managing a global newsroom of 60 people and if those inescapable Twitter ads actually drove people to subscribe to its newsletters. | | |
| Advertisement |  | | |
| | | | | By embedding search into digital experiences, marketers deliver more relevant, personalized content — no cookies necessary. | | |
howdy! | | | | | Novus’ application of data and zip-code-level rigor created in essence an early form of programmatic buying of newspapers that has since been converted to multimedia, digital especially. | | |
howdy! | | | | | Media companies are restructuring their commerce teams after realizing that a siloed approach only fragments revenue. | | |
| | | | | LinkedIn’s editor-in-chief Dan Roth talked about the company’s recent hire of its first head of original programming on the latest episode of the Digiday Podcast. |
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