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WHAT'S HAPPENING AT CLUB INDUSTRY

Now Available: Future of Fitness Virtual Event On-Demand Club Industry wrapped its first global virtual event, Future of Fitness, with 4,600 registrants and more than 40 conference sessions. The event is now available on demand for FREE! ACCESS ON-DEMAND

Trending Stories

Gyms Pose Low COVID-19 Transmission Risk, Per European Study A EuropeActive-commissioned study by two universities found the COVID-19 transmission rate at health clubs in Europe to be “extremely” low, according to the study’s authors in a preview of the study, which will be released in full later this month. READ ARTICLE

Now Is The Time To Nail Member Relations To motivate members to return to your health club when either they’ve lost the desire or have found other ways to fulfill health and fitness needs requires prioritizing members’ connections to your club. READ ARTICLE

Planet Fitness Reports 36.8 Percent Decline in Q3 2020 Revenue, Tests Digital-Only Membership Planet Fitness experienced a third quarter revenue decline and overall flat membership compared to the same time last year. However, its mobile app adoption rate was 60 percent for new members and 30 percent overall, leading the company to test a digital-only subscription membership option. READ ARTICLE

Diversity, Equity And Inclusion In The Fitness Industry James Baldwin wrote in 1962 in The New York Times: “Not everything that is faced can be changed; but nothing can be changed until it is faced.” Talking about race and racism is never easy for people who live in a country divided by race. And talking about it as it relates to the fitness space is just as difficult. However, the time to have the discussion and move the industry to action is long overdue. The time is now. Dive into Club Industry's series on diversity, equity and inclusion. BE PART OF THE CHANGE

Special Report Technology: Agent of Growth for the Health and Wellness Industry Club Industry’s latest report, “Technology: Agent of Growth for the Health and Wellness Industry,” is now available for free download. Get insights from fitness experts into how technology is changing the fitness business so you know where to take your business at a time when the industry must reinvent and reimagine itself. Get the Club Industry Reports when you subscribe to the Resourcebeat e-newsletter. DOWNLOAD FOR FREE

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