Hi **vornaam**,

If there is one thing the EDAY community has in common, it's having their finger on the pulse and being the ones who are writing the future in real time.

And if there is one subject* area that a community of pacesetters like ours needs a deeper knowledge in to maintain their edge right now, it's AI.

That's why this year's Emerce EDAY will immerse insiders from brands, tech, media, and business into deep AI knowledge - the kind that goes way beyond generative AI and into shaping the future. The kind of knowledge that decision makers need to stay ahead.

You won't want to miss this experience - including the networking and discussions around it that only come from a community like EDAY's.

Here's your EDAY - AI Roadmap*.

(Read it, save it, and let it guide your way on October 3rd:)

➾ Beyond the generative AI wave, AI is also causing an intelligence revolution behind the scenes. In sessions with IRIS GROEN, MARYAM ALIMARDANI and MERIEN TEN HOUTEN you'll gain insights into AI's rapidly growing understanding of the way we think, emote and process information.

➾ Understand how work, talent and collaboration are shifting with AI in the sessions with MATT WEBB and NYU's HILKE SCHELLMAN (plus: dive deeper into collaboration and work with DAVID ALLEN's session to compliment your knowledge)

➾ How is AI being used to influence us? Go beyond the curtain for the intel on how this works and what you need to know on social influences as well as elections and the bigger picture with SANDER DUIVESTEIN and MEGAN SHAHI.

➾ No AI strategy should be designed or implemented without a thorough understanding of ethics, sustainability and design strategy. Learn the considerations that will become foundations of your strategy and decision making in sessions with PAYAL ARORA and FREDERIK DE BOSSCHERE.

➾ Finally - where is AI playing a role on a broader scale in government and foreign policy? SOFIE BERNS will offer a peek into the way the Ministry of Defense is using data science (plus: dig deeper into this topic in KRISTINA YASUDA's session on the soon to be launched EU digital identity wallet).

You can't afford to miss Emerce EDAY on October 3rd >> 

* And while AI is definitely top of mind - the Emerce EDAY program is so robust enough that if you've decided you've heard these two letters enough times in the last months, we've got you covered with business, customer insights, the future of media and brands, case studies from leading brands such as NETFLIX and EXPEDIA and the famous EDAY community to elevate your network.