If retail media network experts could write a letter to the North Pole, here's what they'd ask for. Additional coverage: - Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term.
- Marketers may find themselves dizzy from the many ups and downs the industry experienced this year.
ICYMI: - Influencer companies have been muscling into the talent management scene recently — and now they’re hoping to make use of artificial intelligence and connected TV features in an effort to entice talent managers and brands to broker more creator deals on their platforms.
- A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected. More in this Digiday+ Marketing Briefing.
Other things to know about - Join us for the Digday Media Buying Summit, taking place March 12-14 in Nashville, to connect with leaders from OMD, CBS International and more. Use the code SAVE2025 to save an extra $300, offer ends Dec. 31.
- From Digiday’s sister brand Glossy: After BCFM, many brands shift their focus back to acquisition. However, nurturing the new influx of holiday customers is one of the most valuable growth opportunities available to them. Sponsored by Cohora.
- There has been significant media inflation on TV, despite the channel’s declining viewership. Sponsored by Channel Factory.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | If retail media network experts could write a letter to the North Pole, here’s what they’d ask for. | | |
|
howdy! | | | | | Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term. | | |
| Advertisement |  | | |
| | | | | This holiday season and beyond, it’s essential for marketers to understand how consumers are changing their spending habits as inflation stays top of mind. | | |
howdy! | | | | | Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. | | |
| | | | | Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. | | |
howdy! | | | | | Influencer companies have been muscling into the talent management scene recently – and now they’re hoping to make use of artificial intelligence and connected TV features in an effort to entice talent managers and brands to broker more creator deals on their platforms. | | |
| Advertisement |  | | |
| | | | | In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. | | |
howdy! | | | | | A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected. | | |
howdy! | | | | | As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game. | | |
|
