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Here's How Each Major Ad Agency's Stock Is Looking as the Industry Prepares for the Trump Era Cautious optimism despite uncertainty and low growth By Jeffrey Kanige Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities, ...
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The Salvation Army Just Scored One of the NFL's Best Product Placements Ever Was at the center of Cowboys' touchdown celebration By Christine Birkner NFL players who dance or celebrate too overtly after scoring a touchdown are often fined by the league for such shenanigans—but last night, one such celebration garnered some great PR for the Salvation Army. In ...
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The 4 Largest Holding Companies Are Now Involved in Federal 'Bid Rigging' Probe WPP confirmed subpoena today By Patrick Coffee The federal government's investigation into allegations of antitrust practices at major ad agencies has expanded to include WPP, the world's largest holding company.
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How Westworld Dominated the Conversation on Social Media This Fall Digital strategy is key to shows with intrigue built in By Sami Main While Netflix's Stranger Things took over social TV conversations over the summer, HBO's Westworld dominated the fall.
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A Team of Real Estate Agents Is Showing Off Listings One Snap at a Time Snaplistings provides real-time results from potential clients By Sami Main There's a new way to find an apartment in New York, and no, it doesn't involve Craigslist.
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Trump's Twitter Spat With Vanity Fair Sparked a Huge Traffic and Subscription Bump The most subs ever sold in a day at Condé Nast By Sami Main President-elect Donald Trump has inadvertently just given Condé Nast its biggest subscription day ever, all over a single tweet.
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GNC Plans a Fourth-Quarter Comeback This Year With Its Super Bowl Ad Debut Health chain is rebranding in the Big Game By Patrick Coffee Among the many familiar faces, including Skittles and GoDaddy, one new brand will be making its Super Bowl debut this year: GNC, long known as the place one goes to buy vitamins in bulk.
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