 Garett Sloane Pinterest's pitch to brands is getting more sophisticated, with targeting tools, fancier ads, and more robust e-commerce tie-ins. A pitch deck obtained by Digiday shows that the social media site, where people pin their digital aspirations, is going after big-money brands with a full suite of ad offerings. The pitch shows that Pinterest is offering some exclusive services to top advertisers, including digital couponing, which it said hadn't been done yet. It also lays out its new targeting tactics and ability to measure the impact of ads on sales through partnerships with companies like Datalogix. |
| | | Lucia Moses On the heels of a successful cooking vertical, BuzzFeed has launched another social-centric brand, Nifty, for DIYers. Like Tasty before it, Nifty is focused on the short-form video format that Facebook has been prioritizing in people's news feeds. Nifty launched with a Facebook page on March 10, and has nearly 4 million fans, and its videos are getting millions of views. But what Facebook giveth, it can taketh away. |
| | | Lucinda Southern The Times of London has been using Slack since 2013 but keeping the tool mostly among the small strategy and product development team. More recently, it has upped its use to 160 users across 92 channels, primarily editorial, cutting the number of meetings in half and increasing transparency by 40 percent. While Slack makes its way into more newsrooms as a publishing tool, the real value is in incorporating it into the publisher’s existing CMS, making it The Times' "hub for everything," according to Matt Taylor at the publisher. | | | | Jessica Davies In this week’s Confessions, a senior publishing exec at a major global news brand said there’s a major disconnect between publishers and agencies when it comes to how campaign success is measured, and a fierce over-shielding of data. “The fact agencies are still focusing on a CTR and beat up publishers on a CTR is a joke.” Publishers and agencies need to work better to solve this disconnect, because if they don’t both agencies and publishers will be held to account by platforms. |
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| | | Amit Gurnani Amit Gurnani is associate creative director for Publicis Hong Kong You've read about it: the JWT scandal that's kicked off a public relations battle royale over sexism in the ad industry. Martin Sorrell conceded sexism is a widespread problem. Maurice L?vy thinks agencies are making progress. And you can damn well guess what Cindy Gallop says […] |
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