Here’s how the Daily Mail intends to tackle election coverage on TikTok

With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential election.

Additional coverage:

• This week’s Digiday+ Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.
• With search traffic down 25% last month, U.K. publisher Reach plc saw Google’s other referral source more than make up the difference, Reach’s Martin Little said at the Digiday Publishing Summit Europe.
• You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that’s what a new ad marketplace for on-product campaigns is all about.
• ​​Since its debut almost a decade ago, Prime Day has become a bellwether for the retail industry ahead of the holiday season. Yet, despite strong Prime Day numbers, many factors indicate that consumers may not have the same appetite for spending as the holidays approach.

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