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Serving a TV audience that's more fragmented than ever By A.J. Katz With two-and-a-half weeks until the start of the 2017 National Football League season, is everyone really ready for some football? The answer could prove more complex than catching an Eli Manning spiral. Fox and CBS--which hold the rights to the Sunday afternoon games--saw single-digit audience declines from the 2015 to 2016 season. ESPN's Monday Night... Read more » |
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The Update debuts a month after NBC News rolled out its own twice-daily program By Jason Lynch |
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Promoted Content by FlockU | Here’s why they’re not paying attention to you |
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Linda Yaccarino on the upfronts and her battles with Nielsen and digital advertising By Jason Lynch |
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Upfront surge bodes well for fall’s scatter market, and OpenAP’s beta launch should accelerate deals By Jason Lynch |
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Video-sharing network is an essential part of the late-summer ritual By Emma Bazilian What comes to mind when you think of back-to-school prep? Stocking up on notebooks and pencils? A trip to the mall for the latest sneakers? How about watching hours of content on YouTube? For Gen Z, the video platform has become an integral part of the yearly late-summer ritual, providing product suggestions, style inspiration, DIY... Read more » |
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