Everyone seems to love "satisfying content," a genre that includes just about anything that's equal parts inexplicable and aesthetically pleasant.

Whether it's someone cutting kinetic sand or just a machine craft being assembled with flawless perfection, this kind of footage is both mobile-friendly and quarantine-approved, since it helps pass the time and ease the spirit.

Adidas Originals and agency Johannes Leonardo have taken the satisfying content vibe to a perhaps more-than-satisfying extreme, creating a 12-hour YouTube video that compiles an impressive array of clips that the marketing team hopes will appeal to today's young consumers.

Check it out for yourself and see how many hours you can make it through!

Hoping you find a slightly more productive way to spend your weekend,

David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com

Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world's top brands.

Katie Puris, the platform’s global head of business marketing, shares tips on how to be prepared if the moment strikes

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Adweek for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19, to hear from leading sports figures on and off the field on how they successfully navigated a year of upsets and transformation, and what's in store for the year ahead. 

Early-bird passes available until 10/26. Register now.

World of Wonder, show's producer, continues brand partnership drive

The show is a fun binge for marketers, even if it lacks realism

Odwalla and Delaware Punch among the brands to bow out by year's end

Home Depot, H-E-B, KeurigDrPepper, Motel 6 and Salvation Army all left the agency following founder's comments

The brand asks the public to come up with an alternative tagline