Good morning, Marketer, and no wonder the marketing profession keeps changing.

Have a look at the newly unveiled martech landscape and you’ll see that over 1,000 solutions have been added since last year. That means more potential tools in your toolbox, but also tools to help you use the tools. “AI as your co-pilot is real,” said Scott Brinker, Hubspot’s VP platform ecosystem and the mind behind the annual infographic.

It’s a busy news week in the digital space, and a lot of it is coming out of IAB’s NewFronts in New York. We’ve rounded up the highlights so marketers know what changes are coming to video platforms like YouTube and Samsung Ads.

Chris Wood,
Editor

Scott Brinker unveils 2023 martech landscape

Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.

IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.

How to make revenue generation a company-wide effort

Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here's how.

Forrester Total Economic Impact study reveals increased efficiency for marketers

Learn how marketers reduced operational costs with up to 90% time savings.

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