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| Entry from Belgium puts powerful twist on viral craze By Angela Natividad A few brands and agencies have tried the Mannequin Challenge, but here's one that has a powerful and compelling message to impart. Read more » |
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| All proceeds will go to grassroots organizations By Kristina Monllos |
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| Brandshare Content From GumGum | | A tale of technology sidekicks |
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| Breakfast turns an old project into a new product By Gabriel Beltrone |
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| Honeybrains was founded by a neurologist By Katie Richards |
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| Lowe's, Nordstrom and Old Navy are faring well By Christopher Heine Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving. Read more » |
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| A stunt, a social experiment and a Super Bowl crowd pleaser By Tim Nudd |
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| Music service gives thanks for a 'weird' 2016 By Tim Nudd Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user ... Read more » |
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| Featured Jobs | | Progressive Business Media East Coast | | Rocky Mountain Institute New York City, New York (US) | | American National Standards Institute Midtown Manhattan | | BridgeTower Media St. Louis, MO and Richmond, VA | | Society for Human Resource Management Alexandria, Virginia | | |
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| Brandshare Content From Scouting Works | | Balancing tech and sustainability |
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| The Media Kitchen created transparency and an even playing field By Barry Lowenthal Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token. ... Read more » |
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| Big lift compared to last year By Christopher Heine Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers from 25,000 ... Read more » |
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| New platform lets GroupM clients pick and choose services By Patrick Coffee WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad industry's most ... Read more » |
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