Timing is everything. It was true early Thursday morning for the Chicago Cubs, who are World Series champions after 108 years of futility. And it was true for Nike, which used the first ad slot after the final out of ...
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Advertising & Branding
November 03, 2016
Goodbye to 'Someday'
By Tim Nudd
Timing is everything. It was true early Thursday morning for the Chicago Cubs, who are World Series champions after 108 years of futility. And it was true for Nike, which used the first ad slot after the final out of ...
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Everyone's looking for a way to #FlyTheW
By Jameson Fleming
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Brandshare Content From Cardlytics
One size doesn't fit all
Colorful work by Ogilvy
By Kristina Monllos
Charles Faircloth grudgingly pitches OneHope wines
By Tim Nudd
'Watch Dogs 2' effort leans on AI
By Christopher Heine
People tend to think the world of data capture—as it pertains to their online activity—is limited to web clicks. It is not at all, and Ubisoft wants you to understand that as the gaming company promotes ...
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A clever stunt from Havas
By Katie Richards
If you're tired of seeing nasty political ads running across the internet leading up to the election, Hefty has a plan to wipe the web clean of them for the next few days.
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Salute to legendary Cubs announcer
By Tim Nudd
Nike wasn't the only brand that was prepared for a Chicago Cubs victory in the World Series last night—with a special commercial ready to go right after the final out.
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Another product feature ad, this time focused on stereo speakers
By Tim Nudd
We don't know whether the Chicago Cubs or the Cleveland Indians will emerge victorious in tonight's historic World Series Game 7. But we can predict one winner in advance—the bronzed bloke from ...
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A colorful take on #FlyTheW
By Tim Nudd
Chicago Cubs sponsors are celebrating the team's first World Series win in 108 years with various spots and stunts. For its part, Benjamin Moore is encouraging a little sanctioned graffiti—painting W's ...
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They're an increasingly diverse group
By Christine Birkner
If you're looking for evidence of country music's broadening appeal, look no further than one of the superstars performing at tonight's CMA Awards—Beyonce. But while country crossover acts have been ...
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