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| Ratings are down, but the success of This Is Us gives them hope By Jason Lynch It's been another challenging season for the broadcast networks. Between the presidential election and the continued shift in viewing habits, all of them except NBC are down this season in the all-important adults 18-49 demo (NBC, which is No. 1 in the demo this season, is even with last season.) But a few standout new... Read more » |
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| Social pros weigh in on Twitter's new feature By Marty Swant |
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| Footwear, electronics and eyeglasses top the knocked-off product list By Robert Klara |
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| Including Target's 'It Takes Two' remake, and Lincoln's special amp By Tim Nudd |
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| First spot, about the nuclear triad, aired Monday morning By Jason Lynch Several people have figured out that the best way to get a message to President Trump is to do so via a TV program he is likely to watch, but no one has gone to the lengths that John Oliver has to get a television-based message to the president. On Sunday's Last Week Tonight with... Read more » |
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| Grammys campaign both a music video and brand film By Patrick Coffee Cordozar Calvin Broadus Jr.--better known to most people as Snoop Dogg--is a busy man. When he's not talking cooking with Martha Stewart on their new VH1 show or taking a break to shoot a T-Mobile Super Bowl ad, he's making cameos in dystopian art-house brand films promoting Adidas' Originals sneaker line. Sunday night's Grammys broadcast... Read more » |
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| Joe Rivas will serve as president By Erik Oster Y&R announced the formation of a new practice catering to technology brands and related businesses after the network established a similar practice for Healthcare last autumn. Joe Rivas will lead Y&R Technology and Business as president while continuing his responsibilities as WPP client leader for Dell, a role he has held for the past five... Read more » |
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| Featured Jobs | | Liquisite- eMazzanti Hoboken, New Jersey | | Creative Circle Minneapolis, Minnesota | | Verizon Alpharetta, Georgia | | SourceMedia Rosslyn, Virginia (US) | | BBC World News Flexible - wherever the best candidate is | | |
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| Oberland works with The Nature Conservancy, Juice Press and others By Katie Richards Founded in May 2014, New York-based agency Oberland's mission is to create purpose-driven campaigns for each of its clients. As Oberland founder and executive creative director Bill Oberlander explained, he and managing partner Drew Train "felt that purpose--very much like digital--is here to stay as a trend." The agency's clients include the Blue Man Group,... Read more » |
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| New work from BBDO New York By Katie Richards In Mountain Dew's latest ad Russell Westbrook proves once again that he's not going to do what other people tell him to do. In the 30-second spot from BBDO New York, Westbrook does things that others say you probably shouldn't do, like listening to his favorite slow jams to get pumped up for a big... Read more » |
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| She also inked a deal with Revlon By Sami Main When she pressed 'record' on her GoPro a few years ago, YouTube star Gigi Gorgeous said she wasn't sure what would come next. "I didn't know I'd be sharing my transition with the world as a documentary in film festivals," Gigi said during an interview last week. "I thought it would just be something I'd... Read more » |
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